IKEIKEN Labs
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PRESS RELEASE

We pitched in SXSW2025 as a student startup finalist

MyEndoscope was selected as a finalist in the Student Startups category at SXSW Pitch 2025 in Austin, Texas.

5 finalists are chosen from more than 100 startup companies worldwide.
We were the first-ever team from Japan selected as finalist in this category.

The team presented MyEndoscope on the international stage, introducing a portable endoscopy training system that combines a dedicated physical controller with 3D simulation software. (https://sxsw.miraiyoho.com/250131-sxsw-pitch-finalist/)

The presentation addressed a major challenge in medical education: many physicians have limited access to expert instructors, specialized equipment, and repeated off-the-job training. MyEndoscope is designed to enable physicians to practice endoscopic examination and therapeutic procedures regardless of location or time.

The team also shared its broader vision of combining hardware, simulation, procedural data, and AI to reduce disparities in access to endoscopy training across hospitals and regions.

The feedback and relationships gained through SXSW became an important foundation for the project’s subsequent product development and international expansion.